That can be a scary question, right? What separates you from your competition in the mortgage industry? And how do your suspects, prospects, and even your personal contacts and past clients see you as a professional? Well, the way they see you is exactly what your "personal brand" is all about. Jeff Bezos (from Amazon) says it this way: "Your brand is what people say about you when you're not in the room." And you just hope what they're saying is good, correct? Well, as I was thinking about … [Read more...]