The "About Us" page has historically ranked as the 2nd most popular page on business and personal websites. This includes small business and sales professional's websites and blog sites. So having a really good About Us or About Me page is critical when people visit your website. You can use this page to let them get to know you better. With a well-written about me page, they will be able to determine whether you are a good fit for the service that they are looking to have performed. This … [Read more...]
4 Tips for Keeping Your Email Inbox Under Control
It's an unavoidable part of any business operating today. Most correspondence, especially unsolicited questions or concerns, originate in the inbox and end in the outbox. Effective time management is the key to handling the influx of emails that any business will receive, while ignoring the problem will only make it harder to deal with when the time comes. Here are four ways to keep the emails under control so they are easier to manage on a daily basis. Archive Completed Correspondence In … [Read more...]
4 Social Media Tools to Boost Your Productivity
There's a reason large corporations have a team of social media marketers monitoring their online presence, it's because creating content and tracking social mentions can be a full time job. There are plenty of social media tools that are designed to boost productivity so that small businesses can create social media campaigns that are just as effective as their competition. Use Canva To Create Social Media Images Finding the right image is imperative to boost engagement with readers across … [Read more...]
5 Easy Ways to Improve Your Snapchat Marketing
Any business that wants to engage with a younger generation of customers will need to market where that demographic spends their time. The next generation of consumers currently uses Snapchat to communicate and this newer social media platform requires a different set of techniques to grow followers. Provide Content Unique To The Platform Simply copying and pasting the same information that is posted everywhere will not be enough to get the younger Snapchat users to engage with a brand. People … [Read more...]
3 Facebook Ad Tips for Businesses on a Budget
A non-existent marketing budget is no reason for small businesses to miss out on the chance to expose their brand to endless potential customers. Social media is one of the ways local businesses have made a name for themselves without a large ad agency behind them. Facebook Ads was designed to allow these smaller companies the chance to be in charge of their own campaigns with an intuitive design they can customize on their own. Test Multiple Images And Keep The One With The Most Engagement It … [Read more...]
How To Attract Real Estate Property Owners Using Video Marketing
You can use a simple video to attract more clients for your real estate or mortgage business. The beauty of using video in your marketing is that it is quick and easy and let's your prospective clients see your personality before they meet you! One of our long-term (nearly 10 years!) clients, Mark Taylor, is giving a presentation at the National Association of Residential Property Managers (Phoenix Chapter) monthly members meeting. He's sharing how he has used video for years to drive more … [Read more...]
Looking Back at 2015: 3 Statistics That Will Change the Way You Market Using Your Blog
Marketing trends change every year as businesses attempt new and innovate ways to increase traffic and find new customers. It is important to learn from these trends at the end of every year, and use the statistics to gain an advantage going forward. Here are three statistics from 2015 to help craft a better blog: Blog Posts With Appropriate Images Receive 94% More Views Readers are eager to consume information and move on with their day. A large wall of text can appear daunting, while a blog … [Read more...]
Understanding “Pipeline Marketing” and How Your Prospects Move from Cold Lead to New Client
If you're actively marketing a business, you're probably posting blog articles, creating web videos, or distributing white papers in your efforts to reach new leads. But if your sales pipeline isn't designed to convert leads into paying clients and customers, all of that marketing activity - and your marketing budget - will be wasted. After all, a new lead that doesn't become a customer is an expense. So how can you move more of your leads through the sales and marketing process and entice them … [Read more...]
Effective Ways to Use Your Real Estate Blog Content in an Email Drip Campaign
If you're a Realtor and already set up a real estate blog, (if not, get a free site here!) you've just done one of the most important business moves you can make to capture clients in the near future. But while blogging is very important, it's only part of the story in your overall marketing plan. Fortunately, the content in your blog can complement many other marketing maneuvers you'll be doing later. Part of that can be done in the realm of email. While this might sound overly traditional, … [Read more...]
Content Curation: How a Few Minutes a Day Spent Curating Content Can Help Boost Your Traffic
These days, many website owners and bloggers are looking for ways to boost their web traffic. While there are a plethora of strategies that can be implemented to realize this objective, content curation can be particularly effective. Let's take a quick look at why this internet marketing strategy can be effective and help establish you as a thought leader in your space. What Is Content Curation? Although defined broadly, content curation is essentially a process of analyzing and sorting … [Read more...]
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