Trust is more important now than ever before in the buying process and consumer behavior. But the way that people make decisions about who or what they trust has totally changed. We've got to use specific tools and strategies to reach people in a different way to generate trust. Triune Brain Theory  - Developed by Dr. Paul McClain There are three major brain systems in the human brain.  The first part that we experience things through is the Reptilian Brain.  This leads to a simple accept / … [Read more...]