The "About Us" page has historically ranked as the 2nd most popular page on business and personal websites. This includes small business and sales professional's websites and blog sites. So having a really good About Us or About Me page is critical when people visit your website. You can use this page to let them get to know you better. With a well-written about me page, they will be able to determine whether you are a good fit for the service that they are looking to have performed. This … [Read more...]
The “Duplicate Content Penalty” Is A Lie!
But isn't my site going to be penalized if I have blog posts from a content channel that are the same as another subscriber? What about the Duplicate Content Penalty by Google? [youtube width="640" height="360"]https://www.youtube.com/watch?v=-r6Zt4awVbA[/youtube] I get this question pretty often from prospective clients as well as other social media marketing and blogging professionals when they hear about our service and how we write high-quality, industry-relevant, credibility-building blog … [Read more...]
4 Must Do’s for Small Business Bloggers
A small business blog is a great marketing tool. Every small business should host a blog on their official website to keep clients and customers informed of new happenings and entertained with relevant posts. Blogs are fantastic marketing tools and remaining up to date on blogging best practices is necessary in order to stay relevant. Here are 4 must do's for content marketing that are being successfully implemented by small business bloggers to increase their leads and expand their reach. Focus … [Read more...]
How Savvy Realtors Boost Their Reputation with a Blog
As a knowledgeable business professional, you know that your reputation is everything. People simply refuse to work with those they can't trust, which is why establishing your credibility is paramount especially if you're only just starting out. And in the online marketing realm, one of the best ways to establish your reputation is by creating a blog. So how can you build a great reputation by publishing blog articles on your website? Here's what you need to know. Shift Your Mindset from Cost to … [Read more...]
How To Attract Real Estate Property Owners Using Video Marketing
You can use a simple video to attract more clients for your real estate or mortgage business. The beauty of using video in your marketing is that it is quick and easy and let's your prospective clients see your personality before they meet you! One of our long-term (nearly 10 years!) clients, Mark Taylor, is giving a presentation at the National Association of Residential Property Managers (Phoenix Chapter) monthly members meeting. He's sharing how he has used video for years to drive more … [Read more...]
Growth Hacking 101: Three Easy Ways to Drive New Visitor Traffic to Your Blog
Adding new content to your business blog on a regular basis is a wonderful way to establish and build rapport with your customers, to inform them about new products and services and more. While you may want your existing customers to benefit from your blog posts, you may also want your blog to attract new visitors to your website. This can help you to grow your business by improving visibility and creating interest in your company's various offerings. While there are many steps that you can take … [Read more...]
5 Reasons Why Making Your Blog the Hub of Your Marketing Efforts Will Deliver Results
Developing a strategic marketing plan is an important step to take if you want to maximize your return on investment and use your funds in the most effective ways possible. There are many efforts that you can take to reach out to your target audience through your marketing efforts, but most businesses will benefit by making a blog the hub of your marketing efforts. There are a few reasons why you may want to consider creating a marketing strategy around your blog. Improve Search Engine … [Read more...]
Important Differences Between First Time And Move Up Home Buyers
Here's an interesting infographic on some of the key differences between first time home buyers and move-up buyers. You'll notice significant differences in age, household income and family size. These are all important factors to consider when developing your target market, and thinking through your marketing strategy to reach them. Feel free to download or share this on your blog or social accounts. You can find a lot more of these on my Pinterest board. <<<--- Also, share it to … [Read more...]
Why Should I Care About Blogging or Content Marketing? Here Are Three Great Reasons
These days, more and more company leaders are realizing that internet marketing can be an effective medium through which to advertise their goods and services. Yet in many cases, these business leaders don't know which online channels will be most effective in helping them promote their goods or why. If this is your challenge, you should note that blogging and content marketing can be incredibly effective mechanisms that help your company experience continual growth and expansion. Content … [Read more...]
Content Curation: How a Few Minutes a Day Spent Curating Content Can Help Boost Your Traffic
These days, many website owners and bloggers are looking for ways to boost their web traffic. While there are a plethora of strategies that can be implemented to realize this objective, content curation can be particularly effective. Let's take a quick look at why this internet marketing strategy can be effective and help establish you as a thought leader in your space. What Is Content Curation? Although defined broadly, content curation is essentially a process of analyzing and sorting … [Read more...]
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