Blogs are a fantastic resource for businesses and can be used as a way to get a steady flow of new readers to visit the website. The problem that presents itself is finding a way to convert those new visitors into customers and getting them to subscribe to an email list. Standard links to subscriptions can be hard to see and will be overlooked if they are not being actively searched for, which is why pop-op subscription forms have become one of the most effective tools for any blog. A Hard To … [Read more...]
It’s All in the Title: 3 Data-driven Reasons Why You’ll Want to Split Test Your Blog Post Titles
Also known as A/B testing, split testing has become a popular method for determining the effectiveness of your website. With so many factors going into what makes your website a hit or a miss, from color to images to the way content is presented, split testing can be an important part of helping an already popular website gain even more interest. When it comes to your blog posts, here are three reasons you may want to try out this type of testing. It Can Help Identify Your Niche When it comes … [Read more...]
Understanding ‘Scannable Content’ and Why This Factor is Critical to Your Blog’s Success
Online content is distracting by design. Websites require links to additional content in the sidebar to keep readers hooked, advertisement for sales or specials to direct them to a sales page and links to social media accounts to convert them into followers. It is an unfortunate side effect that this supplemental material is heavily distracting, luring eyes away from the blog post and onto something else. As a reaction, fewer visitors are reading the material and more readers are scanning it for … [Read more...]
Trying to Improve Your Social Media Following? 3 Reasons You Should Be Watching Your Competitors
Social media is an imperative tool for any small business that wants to grow its consumer base and website traffic. Unsatisfied customers can use social media to destroy a brand and satisfied customers can make it viral, giving it a reach that would have otherwise been impossible. Anybody who wants to increase their followers can learn from an extremely unexpected source: their competitors. Watching how competing brands manage their social media accounts can provide beneficial information for a … [Read more...]
Looking Back at 2015: 3 Statistics That Will Change the Way You Market Using Your Blog
Marketing trends change every year as businesses attempt new and innovate ways to increase traffic and find new customers. It is important to learn from these trends at the end of every year, and use the statistics to gain an advantage going forward. Here are three statistics from 2015 to help craft a better blog: Blog Posts With Appropriate Images Receive 94% More Views Readers are eager to consume information and move on with their day. A large wall of text can appear daunting, while a blog … [Read more...]
The Quick and Dirty Guide to Using Hootsuite to Manage Your Small Business Social Media
When large businesses are using Hootsuite to handle all of their social media needs, there is no reason small businesses should not be taking advantage of the program as well. Hootsuite has both free and subscription based programs designed to assist people with managing multiple social media accounts that service the same brand. While the application may appear daunting, the simple learning curve is what keeps people raving about it. Social Media Without The Distractions The Hootsuite interface … [Read more...]
Consumer Psychology and Why You Should Be Using Storytelling to Explain Your Business
Everybody loves a good story. Using storytelling techniques to convey a brand's message makes it easier to absorb and relate to. Consumers make business decisions based on emotion as much as other factors and if they can connect to a brand through storytelling it can drastically increase a company's conversion rate. Using Storytelling To Lure In A Target Audience All the marketing techniques in the world will not have any lasting effect if they are targeting a miscalculated audience. … [Read more...]
A Quick Guide to Visual Content Tools That Can Increase Engagement with Your Blog
Blog posts that use visual content properly have an average of 94% more views than comparable posts that do not use any visual content. This is a statistic that should not be ignored by any content creator, as it proves readers are looking to be visually stimulated while visiting their favorite websites. Many content creators ignore visual content because they believe it is difficult to create and expensive as well, something that is no longer true with the use of these great visual content … [Read more...]
2016 Marketing Trends: if You’re Not Already Mobile Optimized, You’re in Trouble
How people prefer to consume content shifts every year. As more and more readers choose to browse the web on their phones and tablets, a significant percentage of website traffic is beginning to originate from mobile devices. If a website is not optimized to be easily navigated on every one of these devices, it will turn away every person who visits the site from their phone. It's a gamble that they will remember to revisit on their desktop at a later date, but that's a risk no business should … [Read more...]
Email Marketing is Far from Dead. Here Are 5 Ways That You Can Start Your Campaigns Today
Email marketing is just as effective today as when it first began. It is one of the easiest ways to directly reach customers and readers and keep them informed of new occurrences or promotions. Starting a campaign isn't hard, as long as several points are kept in mind. Begin By Compiling A List Of Reader Emails Any decent email marketing campaign needs recipients. The first thing to do is compile a list of emails belonging to readers or customers. Capture forms can be used to allow website … [Read more...]
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