Creating and maintaining a blog is a great first step for any business wishing to establish an online storefront. Blogs can engage established customers and convert new readers into future customers. In order to stand out, every blog needs a proper strategy to compete but it’s easy to fall behind. Here are three blogging strategies for bringing in new traffic:
Drive Traffic With High Quality Original Content
In a world where most websites use content curation solutions, original content is still king. With high quality, well written content that can’t be found anywhere else on the internet, a business can separate itself from the competition.
This approach has the added benefit of opening up the blog to being shared and linked back to from similar websites that are curating their content. Traffic can pour in from readers who enjoy the content enough to visit the source.
Consider A Larger Social Media Presence
The standard social media tools are used by most businesses. Twitter, Facebook and Google+ pages are not an uncommon way to engage with customers and keep a public social media presence.
In order to stay ahead of the game, websites need to think about what social media tools younger generations are beginning to use and establish themselves there. This will send a strong message to potential customers that the business is cutting-edge and ahead of its competition. There is a surprising amount of value to being the first company in your area on Snapchat, but not a lot of value to being the last.
Use A Professional Service
Everybody has a professional specialty and it shouldn’t be expected that an amazing baker or mechanic will have the knowledge or time to drive traffic to their blog and online store. Technology has made it easy for everybody to create and maintain their online presence, but it is time consuming and requires a proper strategy.
Online marketing specialists can create, maintain and update any blog as well as generating and seeing through a social media strategy to maximize engagement. Just because the tools are available to do it alone, doesn’t mean it’s necessarily the best choice. Remember, if the baker isn’t using a digital marketing specialist there’s a good chance his competitor is.
Offering fresh, original content that can’t be found anywhere else is the best way to keep customers coming back. However this takes time that could be better spent elsewhere, which is why professional services are incredibly beneficial.