It may seem like the best kind of marketing occurs in an instant, from a brief sound bite to a striking image, but methods of marketing are changing and more in-depth content is seeing a rise in popularity. While short information bites and brief bits of content can still work in your favor, long-form content is a strategy that can be utilized simultaneously to turn your marketing vision in a new, unexpected direction.
The Ins Of Long-Form Content
Traditional forms of content are certainly shorter and more generalized, but long-form content is a good way for a company to delve deeper into a topic, showing their expertise and know-how. Whether it’s an exercise company that wants to go in-depth into the practice of hot yoga or a food seller that is interested in discussing the health benefits of Acai, long-form content can enable your business to look like an expert in its field. It will also tell any visitors that your company is really passionate and informed about what they do with knowledge that extends beyond the general.
Statistics On Website Growth
Long-form content will certainly take more time than traditional forms of marketing to execute effectively, but this format has proven it has the ability to reach more customers than classic content. In a recent study, SerpIQ determined the average length of content that appeared in the first 10 results of their search engine queries. Surprisingly enough, the top posts were more than 2000 words in length, which suggests a boon for this style of content and its impact on website viewers and potential customers.
Getting Started With Your Content Strategy
It’s important to define your goals before you determine your strategy, but once you’ve figured out who you’re writing for, consider which topics will generate interest and keep in mind buzz words that will appeal to your audience. Once you’ve decided if the content should be produced in-house or by a freelance writer, you can move on to your marketing strategy, whether that involves email updates or a feature on your company’s website. However, keep in mind that it’s important to know your strategy before you publish anything.
As a strategy that is gaining traction, long-form content is a popular and current way to separate your website from the pack. With information that is both specialized and in-depth, your company will be able to boast of expertise in its field and will be sure to attract new customers that are drawn in by its knowledge.