Blogs are a fantastic resource for businesses and can be used as a way to get a steady flow of new readers to visit the website. The problem that presents itself is finding a way to convert those new visitors into customers and getting them to subscribe to an email list. Standard links to subscriptions can be hard to see and will be overlooked if they are not being actively searched for, which is why pop-op subscription forms have become one of the most effective tools for any blog. A Hard To … [Read more...]
It’s All in the Title: 3 Data-driven Reasons Why You’ll Want to Split Test Your Blog Post Titles
Also known as A/B testing, split testing has become a popular method for determining the effectiveness of your website. With so many factors going into what makes your website a hit or a miss, from color to images to the way content is presented, split testing can be an important part of helping an already popular website gain even more interest. When it comes to your blog posts, here are three reasons you may want to try out this type of testing. It Can Help Identify Your Niche When it comes … [Read more...]
4 Tips for Keeping Your Email Inbox Under Control
It's an unavoidable part of any business operating today. Most correspondence, especially unsolicited questions or concerns, originate in the inbox and end in the outbox. Effective time management is the key to handling the influx of emails that any business will receive, while ignoring the problem will only make it harder to deal with when the time comes. Here are four ways to keep the emails under control so they are easier to manage on a daily basis. Archive Completed Correspondence In … [Read more...]
3 Facebook Ad Tips for Businesses on a Budget
A non-existent marketing budget is no reason for small businesses to miss out on the chance to expose their brand to endless potential customers. Social media is one of the ways local businesses have made a name for themselves without a large ad agency behind them. Facebook Ads was designed to allow these smaller companies the chance to be in charge of their own campaigns with an intuitive design they can customize on their own. Test Multiple Images And Keep The One With The Most Engagement It … [Read more...]
3 Simple Ways to Personalize Your Marketing Effort
Adding a personal touch to marketing campaigns can make a world of difference to the customers whose attention is being pulled in a million different directions. Personalization has become increasingly important with the new generation of consumers coming into adulthood, but thankfully it's something that doesn't require a full marketing department to achieve. Publically Respond to Customers On Social Media Social media is a strong tool for both businesses and consumers. New customers can look … [Read more...]
3 Quick Changes to Optimize Your Landing Pages
A well-designed and easy to navigate landing page can be one of the most effective tools for converting visitors into new clients or customers. They can be tricky to utilize properly, but these 3 tips for optimizing landing pages can help any business increase its conversion rate. A Simple Design Is Always Better Every business's first instinct is to fill up the landing page with as much information as possible. While providing information is not necessarily a bad thing to do, an excess of it … [Read more...]
How to Write Insightful Customer Surveys Questions
What's the best way to get information about how customers perceive a business? How about going straight to the consumer? With the advances in technology and data collection, any business can send off a simple survey to their email list to get fast feedback on any number of issues. The key to a successful customer survey is insightful questions that provoke an honest response. Identify The Goal And Write Accordingly Surveys need to be short in order to compile answers from as many people as … [Read more...]
4 Content Marketing Trends Sweeping Small Business Bloggers
Every small business should manage a blog on their official website to keep clients and customers informed of new happenings and entertained with relevant posts. Blogs are fantastic marketing tools and remaining up to date on current trends is necessary in order to stay relevant. Here are 4 trends for content marketing that are being successfully implemented by small business bloggers to increase their leads and expand their reach. Focus On Original Content Over Re-Blogging 'Content is king' has … [Read more...]
4 Tips for Making Conversion-Boosting Product Videos
Product videos are an exceptional way for consumers to familiarize themselves with a brand while having any questions answered before committing to making a purchase. Any company or storefront that isn't making its own product videos forfeits these potential customers to competitors as well as the ability to control the narrative. Identify The Most Common Questions And Then Answer Them The best product videos answer common questions that consumers will have about the product. By identifying … [Read more...]
Looking Back at 2015: 3 Statistics That Will Change the Way You Market Using Your Blog
Marketing trends change every year as businesses attempt new and innovate ways to increase traffic and find new customers. It is important to learn from these trends at the end of every year, and use the statistics to gain an advantage going forward. Here are three statistics from 2015 to help craft a better blog: Blog Posts With Appropriate Images Receive 94% More Views Readers are eager to consume information and move on with their day. A large wall of text can appear daunting, while a blog … [Read more...]