That can be a scary question, right? What separates you from your competition in the mortgage industry? And how do your suspects, prospects, and even your personal contacts and past clients see you as a professional? Well, the way they see you is exactly what your "personal brand" is all about. Jeff Bezos (from Amazon) says it this way: "Your brand is what people say about you when you're not in the room." And you just hope what they're saying is good, correct? Well, as I was thinking about … [Read more...]
Rene Rodriguez Shared The Power of Building Online Trust for Loan Officers
Trust is more important now than ever before in the buying process and consumer behavior. But the way that people make decisions about who or what they trust has totally changed. We've got to use specific tools and strategies to reach people in a different way to generate trust. Triune Brain Theory - Developed by Dr. Paul McClain There are three major brain systems in the human brain. The first part that we experience things through is the Reptilian Brain. This leads to a simple accept / … [Read more...]
How To Create A Real Estate Listing Frenzy With Facebook Marketing
I'm listening to a presentation by my good friends Ryan Hartman and Josh Schoenly about marketing for listings in your real estate business and thought I'd take down some notes and share them with you here on our blog. What if you never had to worry about where your next client or deal would come from? What if you could build a predictable real estate business that grows consistently and gives you local celebrity as the expert authority in your local real estate market? There is a simple … [Read more...]
How To Run A Mortgage Ad On Facebook To Generate Purchase Or Refinance Leads
Would you like to learn how to get more home buyer or refinance mortgage leads directly to your email inbox? Do you know how easy it is to set up and run local, targeted ads on Facebook to get these mortgage leads streaming in? You can totally change your life and your business if you learn to implement targeted, inexpensive niche based marketing! And the best place to do it on the internet today is on Facebook. Well, my friends over at Retechulous just recorded a short YouTube video … [Read more...]
How Your Business Card Can Get You Leads Now!
Do you ever wonder, "How can I get my business card to generate leads?" Or, "Why do I even pass these business cards out? They don't seem to ever get me any calls?" Well, I was looking through a group of business cards that I've collected at recent events and saw one that caught my attention. And I'm pretty sure it would catch a potential clients attention too! <<<CLICK HERE TO SHARE THIS TIP... AND THANKS!<<< This business card was even more interesting because I happen … [Read more...]
Here’s How Top Mortgage Producers Do Over $100 Million Every Year
Lots of mortgage loan officers want to be ultra successful. Like closing $100 Million dollars in home loan transaction volume every single year. Well, it takes a number of things done by a mortgage producer effectively to get to that level of success. And one of the most important of those important things to be successful in the mortgage industry is having top-notch marketing systems that happen consistently. Now top producing mortgage loan officers know that they can't manage every little … [Read more...]
Power Up Your Networking Tornado Style!
I took the opportunity to attend a full day workshop with the team at Sixth Division in Gilbert, Arizona today. <<<---CLICK HERE TO SHARE THIS VIDEO, HELP PASS IT AROUND! They shared some really focused and powerful strategies on how you can improve your business to make more money faster and easier while having fun. Here's a great takeaway shared at the Sixth Division Marketing Bootcamp. This is a great way to help people understand what you do and how they can help you! Watch … [Read more...]
Scarcity Works In Persuading Prospects to Become Customers
Going....Going....Gone! You've experienced this feeling before, right? You'd better get in before the good stuff is all taken. You don't want to miss out! A common story that shows scarcity being used in real estate transactions goes something like this: Agent: "So, how do you like this home?" Customer: "Oh, I really like it. I'm pretty sure it would work for us." Agent: "Great! Well, if you're really interested in this home we should probably get an offer in right away. Properties in … [Read more...]