One of the common questions we get at MySMARTblog is "Do you have video content available to add to my blog?"... Well we do now! We're excited to announce our launch of video blog content for our real estate and mortgage content channels! The best part is....There is no additional cost for this new feature! On Friday we will publishing the first video blog post as part of our content subscription. This video content will be embedded into our customers blog post and will be shared to their … [Read more...]
B2B vs. B2C: Understanding the Differences in Content Marketing to Businesses vs. Consumers
With content marketing, the main goal is to create relevant content to encourage consumers to act a specific way, and the underlying goal is to accomplish this on a consistent basis so that consumers see a regular message from a company. As many might imagine, there is a different way to reach for success with business-to-business versus business-to-consumer content marketing. With a greater understanding of some of these differences, businesses can develop a more effective content marketing … [Read more...]
5 Reasons Why Making Your Blog the Hub of Your Marketing Efforts Will Deliver Results
Developing a strategic marketing plan is an important step to take if you want to maximize your return on investment and use your funds in the most effective ways possible. There are many efforts that you can take to reach out to your target audience through your marketing efforts, but most businesses will benefit by making a blog the hub of your marketing efforts. There are a few reasons why you may want to consider creating a marketing strategy around your blog. Improve Search Engine … [Read more...]
Content Curation: How a Few Minutes a Day Spent Curating Content Can Help Boost Your Traffic
These days, many website owners and bloggers are looking for ways to boost their web traffic. While there are a plethora of strategies that can be implemented to realize this objective, content curation can be particularly effective. Let's take a quick look at why this internet marketing strategy can be effective and help establish you as a thought leader in your space. What Is Content Curation? Although defined broadly, content curation is essentially a process of analyzing and sorting … [Read more...]
Struggling for New Ideas? Four Easy Ways to Come Up with New Blog Post Topics
Whether you have a travel or beauty blog, it is very important to update it with new content on a regular basis. If you go weeks without making a post, your readers may lose interest and stop visiting your blog. However, it can be difficult to come up with fresh topic ideas all the time, especially if you have had a blog for a while. Here are four easy ways to come up with new blog post topics. Just Brainstorm If you are having trouble coming up with blog ideas, you should just sit down at … [Read more...]
It Doesn’t End When You Click “Publish”: How to Promote Your Blog Posts to Gain Visibility and Traffic
After a blog post is published, the hard work begins. Although a business blog is a good content marketing strategy, most small business owners and professionals don't realize that they have to market their blog posts in order to gain visibility and traffic. In today's post we'll explore a few ways that you can promote your blog posts that are already published on your blog site. Use Social Media Social media marketing (SMM) is a growing trend for getting any type of content noticed on the … [Read more...]
Breathe New Life into Your Old Blog Posts with These Three Tips
If you are a blogger, you know the struggle is real. You pour hours into a post, researching, writing, photographing, perfecting… and then, you publish your post only to enjoy a week's worth of fame and site traffic before your post enters the archives, rarely to be seen or read again. If this scenario seems all too real to you, the good news is there’s hope. Refreshing your old content is one of the best ways to increase your readership while saving you some time. Not sure how to breathe new … [Read more...]
Mythbusting: Three Blog Marketing Myths That Simply Aren’t True
Are you a business owner, blogger or marketer in charge of a blog? If so, you've likely come across your fair share of advice about how to write blog posts, or how to market your blog to grow the number of visitors it receives. Below we'll share three blog marketing myths that simply aren't true and explain why these myths need to be busted. Myth #1: Quantity Always Beats Quality The first myth is that it's better to write and publish as many blog posts as you can instead of focusing on … [Read more...]
A Little Tired of Social Media? Using Hootsuite to Lighten Your Daily Social Media Workload
Are you responsible for managing your company's social media activity on websites like Twitter, Facebook, LinkedIn or Google+? While social media can be fun to use on your own, it can quickly begin to strain your productivity when dealing with multiple accounts and responding to a seemingly-endless stream of mentions, posts or messages. In this blog post we'll take a quick look at Hootsuite and why you may want to leverage this powerful tool to help manage your social media workload. What is … [Read more...]
Infographics: the Perfect Solution for a Blog That’s Feeling a Little “Text Heavy”
Whether you're starting to feel like your blog posts are a little wordy or you simply want to break up the monotony a bit, you'll find that infographics are an excellent way to communicate your message using a visual medium. In today's blog post we'll explore infographics and explain why they are a useful solution for those who have "text heavy" blogs. Creating Infographics That Tell Your Story If you've never seen one before, an infographic is a large image that tells some sort of story or … [Read more...]