Whenever you are approaching real estate agents to create referral relationships, the question going through their mind is: "What makes you any different than the last mortgage loan officer that walked through the door?" UVP - Unique Value Proposition What does your target demo need? What can you do to satisfy that need? How can you do it uniquely? How can you communicate effectively? What is your commitment objective? How can you market this on a larger scale? How can you become an … [Read more...]
How To Grow A 7 Figure Business Without Killing Yourself In The Process
Today I had the opportunity to join a presentation by my friend, Brad Martineau (CEO of Sixth Division, Infusionsoft Experts) on the tips he's learned growing a multi-7 figure business in the software and services space. A lot of the principles he shared are the same for real estate agents and mortgage lenders as well. I've summarized some of the points as I understand them and added some of my own insights as well. 3 Business Growth Lenses Learned Brad talked about 3 specific ways that he … [Read more...]
Eight Simple Ways To Make Your “About Us” Page Shine
The "About Us" page has historically ranked as the 2nd most popular page on business and personal websites. This includes small business and sales professional's websites and blog sites. So having a really good About Us or About Me page is critical when people visit your website. You can use this page to let them get to know you better. With a well-written about me page, they will be able to determine whether you are a good fit for the service that they are looking to have performed. This … [Read more...]
The “Duplicate Content Penalty” Is A Lie!
But isn't my site going to be penalized if I have blog posts from a content channel that are the same as another subscriber? What about the Duplicate Content Penalty by Google? [youtube width="640" height="360"]https://www.youtube.com/watch?v=-r6Zt4awVbA[/youtube] I get this question pretty often from prospective clients as well as other social media marketing and blogging professionals when they hear about our service and how we write high-quality, industry-relevant, credibility-building blog … [Read more...]
Honoring All Who Have Served or Are Serving this Veteran’s Day
As a veteran myself, Veteran's Day is an especially important holiday to me. I truly cherish the sacrifices that all of my fellow veteran's have made to protect our great country. So to any and all of our veteran clients, friends, family members and workmates I say "Thank You!" I had the pleasure to attend the Veteran's Day ceremony at my daughter, Lauren's, elementary school on Thursday. They performed a special "White Table Ceremony" as a way to pay tribute to POW/MIA's and also thank … [Read more...]
How To Get Social Media Attention Now… Even if You Have No Idea What To Do!
Would you like to know how to get way more attention, interaction and positive response from your social media marketing? If so, follow these steps right now and watch what happens! So many people ask me "How can I get more of a reaction from people in my social network?" Or..."How do I know if my social media marketing is working for me or not?" Or..."What can I do right now (simply and quickly) that will get more clicks, likes and traffic to my website?" The answer is simple. But don't … [Read more...]
3 Simple Social Marketing Tips to Maximize Your Next Event or Conference
How would you like to get more business back home while you're having a great time at your next business event or conference? Well, there are a few really simple (and fun!) things you can do to stay in front of your clients, friends and referral partners to ensure they're thinking about you and ready to refer you when the opportunity arises. I often get this question from our mortgage and real estate professional clients: "How can I get more exposure from my social marketing?" or "How can I … [Read more...]
Tim Braheem Nails Social Media For Mortgage Loan Officers!
Tim Braheem released a video about social media and mortgage loan officers today as the 34th segment of his Coaches Corner series and it was stellar! In fact, I was so impressed by what he had to say that I left this comment on the video: So yeah, I got really excited about it! And the reason is that I get asked all the time... "How do I get more out of my social media in order to see results?" or "What more can I do to get more engagment in my social media?" Well, the best answer (and a … [Read more...]
How To Attract Real Estate Property Owners Using Video Marketing
You can use a simple video to attract more clients for your real estate or mortgage business. The beauty of using video in your marketing is that it is quick and easy and let's your prospective clients see your personality before they meet you! One of our long-term (nearly 10 years!) clients, Mark Taylor, is giving a presentation at the National Association of Residential Property Managers (Phoenix Chapter) monthly members meeting. He's sharing how he has used video for years to drive more … [Read more...]
How To Get Good Return On SEO In The Real Estate Business
Search engine optimization doesn’t matter at all in your business and in this video I’m going to explain exactly why. Hi, I’m Mikel Erdman, President and CEO of MySmartBlog.com and let met tell you, search engine optimization, it really doesn’t matter in the vast majority of businesses in America or around the world today. Here’s the truth, most businesses, especially small business or service-based businesses for things like real estate and the mortgage industry are done by referral. In … [Read more...]
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