Are you a business owner, blogger or marketer in charge of a blog? If so, you’ve likely come across your fair share of advice about how to write blog posts, or how to market your blog to grow the number of visitors it receives. Below we’ll share three blog marketing myths that simply aren’t true and explain why these myths need to be busted.
Myth #1: Quantity Always Beats Quality
The first myth is that it’s better to write and publish as many blog posts as you can instead of focusing on producing top-quality, engaging content that could be counted as some of the best in your niche or field. Ask yourself: do you find that you regularly return to a certain thought leader’s blog to read their insights, even if they’re only posted once a month? Quality information which provides the reader with true value or wisdom is hard to come by and will be shared far and wide by those who gain from it.
Myth #2: You Should Be Writing the Blog Yourself
The next myth that we’ll need to bust is that as a business owner or chief marketing officer you should be the one writing in the blog. This is a terrible idea for a number of reasons, many of which have nothing to do with the quality of writing that you’re capable of producing. For example, give some thought as to how long it takes you to devise a blog post topic, write 1000 words and then go through and clean up any spelling or grammatical errors. It’s likely that a blog post of this size will take you anywhere from 2 to 6 hours – time that could be far better spent on more important priorities.
Myth #3: the Blog Will Grow Organically Without Any Help
The final myth we’ll bust surrounds promotion and organic visitor growth. Many bloggers and website owners believe in the premise “if you write it, they will come” – and in some cases, this is true. However, rest assured that your blog will grow far faster if you promote each post via social networks liked LinkedIn, Facebook, Twitter and any others that you use regularly. You’ll also want to encourage your users to promote and share your content as this will help you reach out to new audiences.
Of course, you don’t have to take our word for it – you can bust these myths yourself. Devise a strategy or editorial calendar in which you invest in top-quality blog post content written by professional writers, and commit to sharing that content on every social media network and in paid advertisements. You’ll quickly see that blogging isn’t all about quantity and that your personal time might be better spent working on the business instead of the blog.
We would love to chat with you about different ways you can automate your blog with MySMARTblog. Fill out the form below and we will get back to you to discuss how we may be able to help you have more time to spend on your business instead of your blog and or content marketing.