If you’re a Realtor and already set up a real estate blog, (if not, get a free site here!) you’ve just done one of the most important business moves you can make to capture clients in the near future.
But while blogging is very important, it’s only part of the story in your overall marketing plan. Fortunately, the content in your blog can complement many other marketing maneuvers you’ll be doing later.
Part of that can be done in the realm of email. While this might sound overly traditional, cultivating potential clients by doing an email drip campaign is still one of the most effective methods next to blogging. Email marketing in general hasn’t lost any punch, and compelling content always plays a factor in how successful it is.
How can you apply your blog content into a drip email campaign so it works on a level that truly resonates?
Defining What a Drip Email Campaign Is
Anything with the word “drip” in the title might lead to some confusion if you’ve never heard of an email drip campaign before. For those new in the real estate industry, it’s a method of sending recurring emails to clients after they inquire about something on your website. It works by someone visiting your site, reading your blog content about a housing question, then deciding to opt-in to your email list to stay updated.
You have to be sure to give them a real incentive to opt in to your emails by perhaps providing some free information first to show your expertise. The key, though, is to develop an extensive email list of those who write you with inquiries. Over time, you can send them periodic emails that pertain to what you do and target specific people with specialized real estate information.
These people are ones who may not be selling their home right away, though have intention to later. By doing a drip email campaign, you keep them fresh in their minds so they can consider you as their agent down the road.
First, you have to think about the email’s content. Using your blog content can provide a method of keeping them up to date on certain key real estate matters while supplying something substantive.
Utilizing Your Blog Content
Here at MySMARTblog, we provide high-quality blog content for you so you don’t have to write them on your own. All written by our team of skilled blog writers, you’ll have up to 20 blog posts a month at the ready with the most in-demand content. Armed with material like this, you can easily employ certain parts of your blog into your drip email campaign when targeting prospective clients.
The most important thing is to take that content and design it so it sounds natural rather than just direct quoting. That’s one of the benefits to our blog-writing services: You can still tweak your blog content to suit your own real estate brand.
In a drip email campaign, you still save time taking snippets of your blog content and incorporating it into a meaningful email message. Those prospective clients will appreciate receiving up-to-date and relevant information pertaining to what they’re looking to buy. By avoiding creating something from scratch, the tweaking aspect can usually take mere minutes with sentence wraparounds.
Save yourself considerable time and contact us here at MySMARTblog. Thanks to our “blogging done for you” process, you’ll be armed with excellent content for use in all your other marketing endeavors. Because when it comes to marketing in real estate, the content is going to be what truly matters to readers.