Whenever you are approaching real estate agents to create referral relationships, the question going through their mind is: "What makes you any different than the last mortgage loan officer that walked through the door?" UVP - Unique Value Proposition What does your target demo need? What can you do to satisfy that need? How can you do it uniquely? How can you communicate effectively? What is your commitment objective? How can you market this on a larger scale? How can you become an … [Read more...]
How My Son’s Car Breakdown Affects Your Business!
My son's car broke down and it created a crazy important story about how the internet has massively shifted your real estate and mortgage business! Watch this video and join me tomorrow! "The 3 Key Online Marketing Strategies To Get Leads That Close And Maximum Referrals Automatically!" Click Here To Register DURING THIS FREE WEBINAR YOU WILL LEARN: +The 3 Incredibly Expensive Internet Marketing Myths That Will Never Work To Close Deals! (Unfortunately these are the most promoted … [Read more...]
How To Grow A 7 Figure Business Without Killing Yourself In The Process
Today I had the opportunity to join a presentation by my friend, Brad Martineau (CEO of Sixth Division, Infusionsoft Experts) on the tips he's learned growing a multi-7 figure business in the software and services space. A lot of the principles he shared are the same for real estate agents and mortgage lenders as well. I've summarized some of the points as I understand them and added some of my own insights as well. 3 Business Growth Lenses Learned Brad talked about 3 specific ways that he … [Read more...]
Eight Simple Ways To Make Your “About Us” Page Shine
The "About Us" page has historically ranked as the 2nd most popular page on business and personal websites. This includes small business and sales professional's websites and blog sites. So having a really good About Us or About Me page is critical when people visit your website. You can use this page to let them get to know you better. With a well-written about me page, they will be able to determine whether you are a good fit for the service that they are looking to have performed. This … [Read more...]
The “Duplicate Content Penalty” Is A Lie!
But isn't my site going to be penalized if I have blog posts from a content channel that are the same as another subscriber? What about the Duplicate Content Penalty by Google? [youtube width="640" height="360"]https://www.youtube.com/watch?v=-r6Zt4awVbA[/youtube] I get this question pretty often from prospective clients as well as other social media marketing and blogging professionals when they hear about our service and how we write high-quality, industry-relevant, credibility-building blog … [Read more...]
Honoring All Who Have Served or Are Serving this Veteran’s Day
As a veteran myself, Veteran's Day is an especially important holiday to me. I truly cherish the sacrifices that all of my fellow veteran's have made to protect our great country. So to any and all of our veteran clients, friends, family members and workmates I say "Thank You!" I had the pleasure to attend the Veteran's Day ceremony at my daughter, Lauren's, elementary school on Thursday. They performed a special "White Table Ceremony" as a way to pay tribute to POW/MIA's and also thank … [Read more...]
What’s Ahead For Mortgage Rates This Week – October 2, 2017
Last week's economic reports included Case-Shiller's Home Price Indices, readings on new and pending home sales and Freddie Mac 's weekly mortgage rates report. Weekly jobless claims and reports on inflation and core inflation were also released. Case-Shiller Home Prices Rise in July; New and Pending Home Sales Lower in August According to Case-Shiller July Index reports, national home prices rose at a rate of 5.8 90 percent on a seasonally-adjusted annual basis as compared to June's reading of … [Read more...]
5 Key Maintenance Tasks to Prepare Your Home for the Winter
The days are getting shorter, the temperature is dropping and the kids are heading back to school. The approach of autumn means that winter is just around the corner. The question is – is your home ready? Break out your checklist and let's run through five key maintenance tasks that will get your home prepared to face the winter. Pack Up And Protect Your Outdoor Furniture Unfortunately, the arrival of winter means that the patio has to be closed up for the season. It's time to get chairs, … [Read more...]
Pay Your Mortgage Off Faster With These Money-Smart Strategies
As with any loan or line of credit, there are benefits to getting your mortgage paid down. You'll pay less in interest, potentially saving thousands over the repayment period. Moreover, you'll own your home outright that much quicker. Let's explore four money-smart strategies that will help you to pay your mortgage off faster. Start With The Obvious And Increase Your Payments It won't come as a surprise that one of the easiest ways to get your mortgage paid off is to increase the amount you put … [Read more...]
Case-Shiller: Home Prices Higher in July, Home Prices May Have Peaked
Case-Shiller reported higher sales of new homes for July; the national reading for new home sales increased by 0.10 percent to a seasonally-adjusted annual rate of 5.90 percent. The 20-City Home Price Index rose by 0.20 percent to 5.80 percent on a seasonally adjusted annual basis. Seattle Washington held the top spot in the 20-City Index with a growth of 13.50 percent year-over-year. Seattle home prices are growing faster than home prices in Portland Oregon, which reported a year-over-home … [Read more...]
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