Would you like to know how to get way more attention, interaction and positive response from your social media marketing? If so, follow these steps right now and watch what happens! So many people ask me "How can I get more of a reaction from people in my social network?" Or..."How do I know if my social media marketing is working for me or not?" Or..."What can I do right now (simply and quickly) that will get more clicks, likes and traffic to my website?" The answer is simple. But don't … [Read more...]
Tim Braheem Nails Social Media For Mortgage Loan Officers!
Tim Braheem released a video about social media and mortgage loan officers today as the 34th segment of his Coaches Corner series and it was stellar! In fact, I was so impressed by what he had to say that I left this comment on the video: So yeah, I got really excited about it! And the reason is that I get asked all the time... "How do I get more out of my social media in order to see results?" or "What more can I do to get more engagment in my social media?" Well, the best answer (and a … [Read more...]
The Benefits of Sharing Other People’s Facebook Content
Content curation is the process of sorting through content that is being posted on social media and across the web and selecting only the best and most relevant to share on Facebook. There are many benefits to sharing other people's content on Facebook, but it needs to be handled carefully with proper credit attributed back to the creator. This will protect from any backlash while allowing additional followers to migrate over from these social media accounts. Curate The Strongest Content On The … [Read more...]
4 Social Media Tools to Boost Your Productivity
There's a reason large corporations have a team of social media marketers monitoring their online presence, it's because creating content and tracking social mentions can be a full time job. There are plenty of social media tools that are designed to boost productivity so that small businesses can create social media campaigns that are just as effective as their competition. Use Canva To Create Social Media Images Finding the right image is imperative to boost engagement with readers across … [Read more...]
5 Easy Ways to Improve Your Snapchat Marketing
Any business that wants to engage with a younger generation of customers will need to market where that demographic spends their time. The next generation of consumers currently uses Snapchat to communicate and this newer social media platform requires a different set of techniques to grow followers. Provide Content Unique To The Platform Simply copying and pasting the same information that is posted everywhere will not be enough to get the younger Snapchat users to engage with a brand. People … [Read more...]
5 Sites for Finding Great Content to Share on Your Social
Curating content from across the internet is an easy way to share amazing material on various social media platforms, but where to begin? Jumping into the web to try and find shareable content can result in a lot of wasted time with nothing to show for it. It's easy to get lost in the many websites vying for visitors, so start out by trying some of these popular sites for finding content to share on social media. Track Influencers With Buzzsumo Buzzsumo is more than just a tracking website. It … [Read more...]
The Pros and Cons of Facebook’s Instant Articles
Instant Articles are Facebook's way of hosting external content on its own site, allowing readers to see content without leaving Facebook and allowing companies to offer larger pieces of content instantly to Facebook readers. Like any new initiative there are pros and cons to using Instant Articles and it is up to each individual page to identify if Instant Articles is the right marketing plan to increase awareness. Scannable Content Will Be Read On Mobile The truth about how people consume … [Read more...]
What Is Facebook Canvas and Why Should You Care
Canvas is Facebook's latest marketing campaign for brands that use the social media giant and it's a game changer for marketers. Canvas is built into Facebook's mobile app and presents a series of fast loading and easy to navigate photos, videos and product sets. It seems like these major online presences are always rolling out new marketing ventures and it can become difficult to tell if they are worthy of attention. Facebook Canvas has taken all the right steps to be one advertising system … [Read more...]
How to Use Facebook Live to Engage with Your Followers
Live streaming has quickly becoming the next logical progression to sharing video content online and Facebook has jumped into the pool with Facebook Live. The immediacy of live streaming is something followers have eagerly embraced, but it has come with certain challenges for the content creators. Carefully crafting the perfect video to share is not an option when going Live, but this exciting medium offers new ways to engage with followers. Build A Following With Can't Miss Streams Videos can … [Read more...]
Influencer Marketing: 4 Effective Ways to Reach out to Influencers
Influencer marketing is the future of digital marketing and for a good reason. While it is still technically advertising, it's a much more organic form that has a higher conversion rate. Consumers now choose a small sample of tastemakers they trust to listen to for advice on new products. The trick is finding an effective way to reach out to these influencers without getting lost in the shuffle. Create A Relationship Before Making Demands Many businesses are unsuccessful when reaching out to … [Read more...]