Do you wonder how some home loan professionals can charge A LOT more for their service and keep happy clients beating a path to their door? And why other mortgage loan officers struggle to even keep their doors open providing the exact same service? Well, some people might think it has to do with their location or the bank they work for or the state they live in. But that would be wrong. Why, you ask? Because it nearly always is their focus on delivering higher value and the paying close … [Read more...]
How Does Metcalfe’s Law Help You Use Content Marketing To Drive Business?
I was doing some research for a marketing white paper and came across this interesting law called Metcalfe's law in a list of 10 technology laws. "3Com founder Bob Metcalfe's Law originally described fax machines and computers, but it applies equally to the internet and to internet services such as Facebook: the value of a telecommunications network is proportional to the square of the number of connected users of the system. A social network with one user is completely useless; with a … [Read more...]
Power Up Your Networking Tornado Style!
I took the opportunity to attend a full day workshop with the team at Sixth Division in Gilbert, Arizona today. <<<---CLICK HERE TO SHARE THIS VIDEO, HELP PASS IT AROUND! They shared some really focused and powerful strategies on how you can improve your business to make more money faster and easier while having fun. Here's a great takeaway shared at the Sixth Division Marketing Bootcamp. This is a great way to help people understand what you do and how they can help you! Watch … [Read more...]
Scarcity Works In Persuading Prospects to Become Customers
Going....Going....Gone! You've experienced this feeling before, right? You'd better get in before the good stuff is all taken. You don't want to miss out! A common story that shows scarcity being used in real estate transactions goes something like this: Agent: "So, how do you like this home?" Customer: "Oh, I really like it. I'm pretty sure it would work for us." Agent: "Great! Well, if you're really interested in this home we should probably get an offer in right away. Properties in … [Read more...]
Marketing Tips from a Guru’s Guru
I just got my monthly newsletter from Dustin Mathews with The Internet Movement and it had some great tips from their work with Rich Schefren. Rich is known as the "Guru's Guru" as he teaches and coaches the best online marketers how to do their business better, more enjoyably and more profitably. In fact, Rich has a stable of clients who pull in more than $350 Million per year using his strategies. The lesson's that Dustin pointed out were short and simple, but really help you stay focused … [Read more...]
How to Close Ten Times More Sales With One Simple Change
I was reading the "What I've Learned" section of my Esquire magazine the other day and enjoying what Larry King had to say. His answers were based on what he'd learned over his career interviewing the most interesting and successful people in the world on his show, Larry King Live. There is one item that stuck out to me and is so simple to implement that it is most often overlooked. This single thing is quite likely responsible for more failures in sales and general business than any other … [Read more...]