How would you like to get more business back home while you're having a great time at your next business event or conference? Well, there are a few really simple (and fun!) things you can do to stay in front of your clients, friends and referral partners to ensure they're thinking about you and ready to refer you when the opportunity arises. I often get this question from our mortgage and real estate professional clients: "How can I get more exposure from my social marketing?" or "How can I … [Read more...]
Rene Rodriguez Shared The Power of Building Online Trust for Loan Officers
Trust is more important now than ever before in the buying process and consumer behavior. But the way that people make decisions about who or what they trust has totally changed. We've got to use specific tools and strategies to reach people in a different way to generate trust. Triune Brain Theory - Developed by Dr. Paul McClain There are three major brain systems in the human brain. The first part that we experience things through is the Reptilian Brain. This leads to a simple accept / … [Read more...]
A Top Mortgage Loan Officer Told Me How He Makes A Ton Of Money
And it's all about referrals, he said! Check out this cool infographic talking about the power of referrals in your business. Find more great infographics on NerdGraph Infographics Want To Learn More Great Marketing Ideas Like This? Click Here To Join My Upcoming Live Webinar! … [Read more...]
The Art Of Storytelling Can Change Your Business Forever!
Storytelling, or your ability to "tell your story" is one of the most important tools that you have in business today. A number of high power business publications have recently stated that storytelling will become the most important business skill in the next 5 to 10 years! In fact, with all of the marketing noise in the various channels that people are getting information through these days, it's harder than ever to make a lasting, effective impression on the people that you are desperately … [Read more...]
Should I Be Blogging For My Real Estate Business?
Marketing to clients can be done easily, quickly and without a lot of out of pocket expenses when you use blogging and social media marketing to reach them. If you're a real estate agent or mortgage loan officer and you have your own website, you know how important it is to have a professional online presence. National Association of Realtors, states that over 90% of active home searchers use the internet to search for their next home. According to Forbes, 78% of salespeople using social … [Read more...]
Should Loan Officers And Real Estate Agents Pay For Search Engine Optimization?
So this is always one of the hottest topics and questions that I get about setting up a blog or content marketing strategy for mortgage loan officers and real estate agents. They always ask... "How is this blogging thing going to get me to the top of the search results in Google for my local keywords?" or "I want to be on top of Google (who really is "on top of Google, anyways?) for Scottsdale homes for sale, Dallas FHA home loans, Philadelphia first time home buyer... How is your system … [Read more...]
You’ve Got A Friend In Real Estate – Blogging To Stay Connected For Referrals
Social Media Reaches 71% of All Home Buyers Rather than trying to market your services to potential clients, the goal of social media marketing should be to position yourself as a knowledgeable friend. This is because everyone likes to say they have an inside connection, they know someone, and the goal is to make sure all your contacts think of you as the go-to real estate agent. Maintaining regular contact with your previous clients, agents you have met throughout your career, as well as … [Read more...]
Build A Referral Based Real Estate Business Today
<<<=== Share This Blog Post To Help The Business Owners You Care About There's nothing quite like receiving a referral or a strong recommendation from a client. It's one of the best ways to meet new customers and if you have a customer base that actively recommends and brings you referral customers, that's an incredibly valuable thing. However while it's easier than you'd think, many people continue to think that it's simply not achievable. Building A Referral Based Business Is All … [Read more...]