If you're actively marketing a business, you're probably posting blog articles, creating web videos, or distributing white papers in your efforts to reach new leads. But if your sales pipeline isn't designed to convert leads into paying clients and customers, all of that marketing activity - and your marketing budget - will be wasted. After all, a new lead that doesn't become a customer is an expense. So how can you move more of your leads through the sales and marketing process and entice them … [Read more...]