A well-designed and easy to navigate landing page can be one of the most effective tools for converting visitors into new clients or customers. They can be tricky to utilize properly, but these 3 tips for optimizing landing pages can help any business increase its conversion rate. A Simple Design Is Always Better Every business's first instinct is to fill up the landing page with as much information as possible. While providing information is not necessarily a bad thing to do, an excess of it … [Read more...]