Influencer marketing is the future of digital marketing and for a good reason. While it is still technically advertising, it's a much more organic form that has a higher conversion rate. Consumers now choose a small sample of tastemakers they trust to listen to for advice on new products. The trick is finding an effective way to reach out to these influencers without getting lost in the shuffle. Create A Relationship Before Making Demands Many businesses are unsuccessful when reaching out to … [Read more...]