A welcome email will be the first point of contact for new subscribers after they have given a business their email address and the go ahead to contact them through it. Starting with a generic email blast is not recommended, as consumers prefer a more personalized touch. A well-crafted welcome email should be simple and friendly, while highlighting the benefits of subscribing to the email list. Here are 3 essential components to any welcome email: Offer A Special Deal For New Subscribers Start … [Read more...]