What's the best way to get information about how customers perceive a business? How about going straight to the consumer? With the advances in technology and data collection, any business can send off a simple survey to their email list to get fast feedback on any number of issues. The key to a successful customer survey is insightful questions that provoke an honest response. Identify The Goal And Write Accordingly Surveys need to be short in order to compile answers from as many people as … [Read more...]