One of the common questions we get at MySMARTblog is "Do you have video content available to add to my blog?"... Well we do now! We're excited to announce our launch of video blog content for our real estate and mortgage content channels! The best part is....There is no additional cost for this new feature! On Friday we will publishing the first video blog post as part of our content subscription. This video content will be embedded into our customers blog post and will be shared to their … [Read more...]
4 Key Content Marketing Metrics That You Must Track Religiously to Measure Your Success
In order to determine how effective your website is for your business, you must first define what actions you want your visitors to take. For example, some website owners may want their visitors to fill out an opt-in form, and others may want them to make a purchase. Whether you want your customers to complete these or other steps, you need to know how effective your website is at producing results. Page Views and Downloads The most common type of metrics that is used relates to consumption of … [Read more...]
Start with a Strategy: How to Develop a Content Strategy for Your Blog
A thoughtful content marketing strategy can help you to attract and retain customers. It can make them excited about your brand, and it may even help you to generate sales. Blogging is a wonderful way to bring content marketing to life for your business. However, you may be wondering how you can employ a content marketing strategy with your blog. There are a few steps that you can take to create a great strategy that produces amazing results for your company. Define Who Your Target Audience … [Read more...]
Understanding “Newsjacking” and How to Capitalize on Real-Time Topics for Your Blog
The Internet has changed marketing efforts and strategies for businesses in a number of ways. From blog posts and search engine optimized text on your business website to back-linking and more, the opportunities for online marketing are significant and often cost-effective and beneficial. One of the more modern techniques that is increasingly being used is newsjacking. By understanding more about what newsjacking is and how you can use it to your benefit, you may be able to capitalize on it with … [Read more...]
You Ask, We Answer: How Frequently Should I Be Adding New Content to My Blog?
One of the best marketing methods that you can use with your company's efforts is to create and maintain a blog. A blog can provide your business with many benefits. These benefits can range from improving search engine rankings to building a solid reputation and improving visibility through content sharing. In order to fully benefit from your company's blog posts, however, you will need to add new content to your blog on a regular basis. A common question that many business owners have relates … [Read more...]
Simple Blog Marketing Plan To Grow Your Network And Multiply Your Referrals!
If you ask five real estate agents what they think the best real estate blog marketing tool is, you will probably get five different answers. Because of this, it is important that new agents try a few different marketing methods when first beginning a marketing plan. Then, it may pay off to look into some marketing automation options. These three marketing tools are a great place to begin. Video Potential buyers love to see what makes a house unique and the sellers are happy to showcase … [Read more...]