A non-existent marketing budget is no reason for small businesses to miss out on the chance to expose their brand to endless potential customers. Social media is one of the ways local businesses have made a name for themselves without a large ad agency behind them. Facebook Ads was designed to allow these smaller companies the chance to be in charge of their own campaigns with an intuitive design they can customize on their own. Test Multiple Images And Keep The One With The Most Engagement It … [Read more...]
Advanced Tactics: How to Use Retargeting and Email Marketing Together for Serious Results
Retargeting is a tested method of increasing a business's conversion rate by advertising directly to customers who have already visited its website. The results in these campaigns speak for themselves, but they can always be better. These advanced techniques all combine retargeting with email marketing in unique and underutilized ways to achieve improved results. Retarget Customers Who Have Abandoned The Shopping Cart Many online sales are abandoned in the shopping cart before a purchase can be … [Read more...]
How To Create A Real Estate Listing Frenzy With Facebook Marketing
I'm listening to a presentation by my good friends Ryan Hartman and Josh Schoenly about marketing for listings in your real estate business and thought I'd take down some notes and share them with you here on our blog. What if you never had to worry about where your next client or deal would come from? What if you could build a predictable real estate business that grows consistently and gives you local celebrity as the expert authority in your local real estate market? There is a simple … [Read more...]