One of the most useful analytic details available to website owners is their ‘bounce rate,’ the percentage of people who leave the website without visiting any other pages. If the goal of the website is to convert clicks to sales from the store then a high bounce rate is a problem that will need to be addressed.
There are several blogging tricks for lowering the bounce rate that are highly effective.
Link To Relevant Pages On Each Blog Post
Any blog post should have links to other relevant pages on the website and additional blog posts readily available to the reader. A sidebar should be designated as a place to store links to helpful pages as well as the most popular posts to give new readers a reason to continue.
If the blog is designed to lure the reader into making a purchase in the online store then consider surrounding the page with links that provide more information on the product or service. Links for reviews and tutorial videos are easy ways to keep the reader engaged and spend more time on the blog researching the product.
If The ‘Time On Page’ Is Low The Problem May Lie With Content
A high bounce rate combined with a low ‘time on page’ means that readers are not just leaving, they are leaving fast after arriving. This shows that the problem probably lies with the quality of content they are finding when they enter the site.
The quality of many blogs slips over time and it might not be a bad idea to take a look at the content provided to see how it can be upgraded. By spending more time on creating quality content, both the bounce rate and time on page can be improved.
When A Low Bounce Rate Is Not A Bad Thing
Some websites are not designed to keep readers actively engaged; the purpose of some sites is to get the reader to take a call to action. If a website is designed to get the reader to click on a banner, call a phone number, fill out a form or visit a storefront at an outside domain then a high bounce rate is not a bad thing and isn’t a cause to panic.
Keeping readers on the blog for a longer period of time comes down to maintaining a high quality of content and making links for additional content easily accessible. By fixing these issues any website can focus on converting their readers into customers.