Content marketing has never been more common for companies and individuals who want to promote their business and its products, but the statistics behind the success of this type of marketing are often an unknown factor. If you’re considering content and are wondering if the results will be worth the cost, here are some straightforward stats that will be sure to convince you of content’s usefulness for your website.
Quality Content Equals Relationship Building
You’re probably invested in establishing loyalty with your customers, and it turns out that content marketing can convince your clients of just that. According to the marketing agency McMurry/TMG, 78% of consumers thinks that content marketing is indicative of a company that values good relationships with its customers.
The Proof Is In Your Website’s Growth
In a study, the content marketing agency Kapost was able to determine that for companies that opt to use content marketing as a strategy, the growth of their website traffic is 7.8 times higher than companies that gamble against content.
Going Viral Through Social Media
Social media is certainly a powerful resource for marketing these days, and it also provides the perfect opportunity to share content that is being posted on your website. According to Relevanza, based on a study of small businesses that utilize social media, 78% are able to attract new customers through these forums.
Minimizing Traditional Marketing Costs
There are certainly many benefits to utilizing content for your company, and that’s without considering the money that will be saved on traditional marketing practices. As determined by the digital media site Mashable, the cost for inbound marketing is about 62% less than it would be for utilizing traditional forms of outbound marketing.
Articles Rate Better Than Advertisements
A flashy ad can certainly draw in the eye, but it’s actually proven that people prefer the straight goods. In a study by the digital marketing platform ExactTarget, it was determined that 80% of consumers would rather get information through a group of articles than more immediate marketing like advertisements.
If you’re looking into taking the leap to a content marketing platform and are curious about the results, there are many ways in which content has proven itself as a very effective marketing format. From providing links on social media sites that will increase traffic to convincing your customers of your company’s reliability, content may be able to effectively change the nature of your business and foster a new wave of growth. Contact us at firstname.lastname@example.org to see how we may be able to help jumpstart your content marketing efforts.