If you’ve started a blog for your business, you’re making a great investment into a solid marketing channel that will pay dividends for years to come. A number of entrepreneurs have built entire businesses on blogs, making them a prime marketing vehicle. But if you’re not careful, your blog will simply sit on the Internet and collect dust instead of creating a vibrant community of clients and followers.
So how can you make sure your blog is one that people love to read? By writing educational blog posts. Here are five reasons why educational posts are a must if you’re starting a business blog.
Educational Material Doesn’t Come Across As A Sales Pitch
People are inherently distrustful of sales pitches. And although it may be tempting to advertise your deals and specials on your blog, there’s a better venue for it. When your prospects visit your blog, they’re expecting to learn something or be entertained – so give them what they want.
By creating educational blog posts, you allow people to become familiar with your brand without the pressure of a sales pitch.
Educational Posts Can Reduce The Client Learning Curve
One of the biggest reasons why educational posts are a great idea is that they can significantly reduce the client learning curve. If you work in the tech industry or if your product or service isn’t intuitively understood, you can give your potential and current clients and customers a big reason to do business with you by explaining how your product or service works on your blog. Dispelling myths and giving people actual knowledge they can apply in their own lives means potential clients will be less afraid to get in touch.
Educational Posts Establish You As An Expert
Creating a strong reputation is one of the best ways you can ensure a steady stream of clients. People like knowing that they’re dealing with experts. If you want to charge high fees, get lots of brand exposure, and have an easier time winning clients, you’ll need to prove your expertise.
Educational blog posts show people that you know what you’re doing, which leads them to trust you.
An Educational Post Gets Shared More
Sharing content is a great way to expand your audience. If you want people to share your posts on social media, though, you’ll need to make share-worthy content. And that means giving people information they find compelling enough to share.
By unpacking an obscure or complicated idea in a simple and entertaining way, you can create a post that people love to share.
Educational Posts Are More Memorable
People usually forget ads – but they remember lessons and stories. That’s why you’ll want to create your blogs with an educational slant and use stories as a vehicle for teaching people something. When people remember your brand, they’re more likely to trust you and therefore buy from you in the future.
Educational blog posts are a great way to expand your audience and establish trust. But very few businesses actually know how to create a proper educational post. In order to capitalize on the power of blogging, you’ll want to create posts that teach your audience something useful or entertaining, without a sales pitch – it’ll pay off well in the future.