Premium Coaching

Who are you trying to attract to your website? What is your typical client like?

Examples of some good information:
- Male or Female
- 35 to 55 years of age
- College Eduacated
- Income of 60,000+

Please describe how you would like us to approach the voice of your content. Would you like us to sound "fun", or take a more professional approach? Should we write conversationally, or state the facts as simply as possible?

For example:
- Professional language
- Experienced in the local area
- Interest in the arts
- Have fun, write with humor

Please describe any local geographic regions that you would like us to include in your content.

For example:
- Chicago Area
- Pacific Northwest Region
- Southwestern United States (CA, NV, AZ, NM)

Please describe any specific topics you would like us to write content, blog posts or other material about.

For example:
- Neighborhood profiles
- Local elementary and high schools
- Restaurants
- Please write about the local bike lane controversy and how it affects residents
- Write about how animal friendly the local area is, local dog parks, etc.

Please describe any specific topics you want us to avoid writing about.

For example:
- Please avoid talking about recent flood damage in the local area
- Do not talk about politics
- Avoid mentioning the high cost of living locally

In a few words or sentences, please tell us what makes your approach to business unique.

In short: what separates you and your brand from the rest of the pack?

Please list any existing blogs, websites or other content that you like or wish us to use as a reference piece.

For example:
- http://website.com/blog
- http://otherwebsite.com (check the "Articles" section)
- http://anothergreatsite.com (I love the fun style and voice of this blog)

Are you paying a search engine optimization or internet marketing company to promote your website using any "search keywords"? If so, please list them here.

For example:
- Scottsdale Real Estate
- Portland Breweries
- Free online psychics course

Please describe any calls to action that you would like us to include in your content.

For example:
- Please include an email capture form from MailChimp and try to get the reader to sign up for my newsletter
- Mention to have the reader call this number for a free home evaluation