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What is IDX and why do I need IDX on my website?
In a nutshell, IDX is the displaying of ALL the MLS listings on your website.
As a Realtor, you are a member of the MLS or your broker is a member of the MLS. You and every other real estate company in town upload all of your listings to the MLS and share that information together. IDX is just a fancy term for “showing MLS listings on a website”
Why do you need IDX?
If you have visitors to your website, you need something compelling to get them to contact you. You want a phone number or an email address. IDX is a good tool for this, because the vast majority of visitors who utilize real estate websites say property search is the most important feature that keeps them on the site longer. If they find a property they like, they may very likely call you or email you about it.
What is IDX NOT going to do for you?
IDX solution will NOT automatically bring in tons of leads. We have people contact us every week asking what we can do to get them leads. They have IDX Broker and a killer WordPress real estate website, and they aren’t getting leads. They aren’t even ranking well on Google.
Property search functionality is certainly a tool that can gain a visitor’s interest and extend their time on your website. However, the whole art of prospect conversion extends way beyond simply allowing people to look at properties online and hoping that they might get inspired to pick up the phone and call. (BTW, that very RARELY happens!)
With that said, adding IDX property search functionality to your WordPress website is a great tool to attract web visitors and make your website a little more sticky.
If you’d like to learn more about converting those “stickied” visitors into commission generating clients, we’d be happy to schedule a personal strategy session with you today.
What will you need for IDX integration?
1. An active MLS subscription with IDX privileges
2. A WordPress compatible IDX solution (We recommend IDXBroker.com)
3. Our SMARTblog IDX Integration Service – $997 one time setup fee, no additional monthly fees.