One of the best ways to determine the health of your blog readership is to monitor how many comments you have for your posts. More comments mean that your readers are actively engaged in what you have to say. If you are not getting a number of comments that you would like to have, don't worry. It may not have anything to do with the content you're providing. You may be providing informational content that doesn't spark a need to reply. The following will help you generate more engagement from … [Read more...]
Get Noticed In a Noisy World
There are different methods that home buyers and sellers may use to find a real estate agent to work with. While some may use the services of a real estate agent who they know personally, others may reach out to a professional who they have located online. In any case, you want to ensure you stand out from the crowd when your services are needed. In the vast sea a real estate agents to choose from, how do you stand out in the crowd? First things first, be clear on why you stand out. Show … [Read more...]
Grow Your Real Estate Connections on LinkedIn
When leveraging social media for business, it’s vitally important to understand that LinkedIn and Facebook are not the same. Many people utilize Facebook as a personal network to connect with their friends or loved ones. LinkedIn is different from the rest of the social media outlets because it’s specifically designed for businesses and professionals. It’s the perfect online place for professionals to create real business connections. The connections you create here can help your business … [Read more...]
The Benefits of Sharing Other People’s Facebook Content
Content curation is the process of sorting through content that is being posted on social media and across the web and selecting only the best and most relevant to share on Facebook. There are many benefits to sharing other people's content on Facebook, but it needs to be handled carefully with proper credit attributed back to the creator. This will protect from any backlash while allowing additional followers to migrate over from these social media accounts. Curate The Strongest Content On The … [Read more...]
4 Social Media Tools to Boost Your Productivity
There's a reason large corporations have a team of social media marketers monitoring their online presence, it's because creating content and tracking social mentions can be a full time job. There are plenty of social media tools that are designed to boost productivity so that small businesses can create social media campaigns that are just as effective as their competition. Use Canva To Create Social Media Images Finding the right image is imperative to boost engagement with readers across … [Read more...]
5 Sites for Finding Great Content to Share on Your Social
Curating content from across the internet is an easy way to share amazing material on various social media platforms, but where to begin? Jumping into the web to try and find shareable content can result in a lot of wasted time with nothing to show for it. It's easy to get lost in the many websites vying for visitors, so start out by trying some of these popular sites for finding content to share on social media. Track Influencers With Buzzsumo Buzzsumo is more than just a tracking website. It … [Read more...]
The Pros and Cons of Facebook’s Instant Articles
Instant Articles are Facebook's way of hosting external content on its own site, allowing readers to see content without leaving Facebook and allowing companies to offer larger pieces of content instantly to Facebook readers. Like any new initiative there are pros and cons to using Instant Articles and it is up to each individual page to identify if Instant Articles is the right marketing plan to increase awareness. Scannable Content Will Be Read On Mobile The truth about how people consume … [Read more...]
What Is Facebook Canvas and Why Should You Care
Canvas is Facebook's latest marketing campaign for brands that use the social media giant and it's a game changer for marketers. Canvas is built into Facebook's mobile app and presents a series of fast loading and easy to navigate photos, videos and product sets. It seems like these major online presences are always rolling out new marketing ventures and it can become difficult to tell if they are worthy of attention. Facebook Canvas has taken all the right steps to be one advertising system … [Read more...]
How to Use Facebook Live to Engage with Your Followers
Live streaming has quickly becoming the next logical progression to sharing video content online and Facebook has jumped into the pool with Facebook Live. The immediacy of live streaming is something followers have eagerly embraced, but it has come with certain challenges for the content creators. Carefully crafting the perfect video to share is not an option when going Live, but this exciting medium offers new ways to engage with followers. Build A Following With Can't Miss Streams Videos can … [Read more...]
How a Solid Buyer Persona Will Help You Better Focus Your Marketing
Buyer personas were previously used by large companies to better understand their growing customer base, but they are now used by small stores and businesses operating online to do the same thing. With so much competition in the crowded online marketplace, every company should take the time to create a solid buyer persona so they can orchestrate a marketing strategy that will be as effective as possible. Tailor A Strong Brand Message Around A Buyer Persona Understanding who the target customer … [Read more...]
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