Social media marketing is the latest advertising technique that is sweeping the Internet. Businesses are discovering that in order to compete in today’s growing marketplace, they have jump on this technological bandwagon. There are four must haves for a business to successfully implement a social media plan.
- Develop a Blog. A blog is the best Internet marketing tool because it offers updates on areas of your business’s expertise. Additionally, blogs are great for search engine optimization (SEO) because they are updated frequently and constant daily hits due to the updating and search engines will review a blog frequently.
- Set up a Facebook Page. Having a Facebook fan page allows a business to advertise current promotions or upcoming sales and events. Additionally, fans and followers of the business and products can keep abreast of company activities and add comments to the fan page.
- Set up a Twitter Page. Creating a Twitter page is a great way for businesses to directly communicate with their prospects and clients. Additionally, clients can pose questions or easily find out information from the business. Twitter can be used as a low cost marketing tool for communicating business related information, to attain new clients and generate more revenue.
- Create a Profile on LinkedIn. LinkedIn is a popular networking tool which provides business professional with a means to network or “connect” with other professionals in the same field or to form strategic partnerships with professionals in complimentary fields.
If a business wants to compete in today’s technology driven marketplace then they have to modify their means of communication and way of doing business to accommodate social media interaction. Social media is used as a tool to stay connected with consumers via the internet; knowing that the internet is a powerful tool for communication. Social media is seen as a means to maintain a sound relationship with existing customers while simultaneously reaching potential customers.
The use of social media to connect with prospects and clients is giving businesses a competitive edge. Those who shy away from such technology will leave the door open for their competition to step in and take over. Social media is here and it does not seem to be slowing down anytime soon. Now is the time to jump on board this new technology train and see how far it will take you.
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