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Should I Be Blogging For My Real Estate Business?

June 16, 2014 by support Leave a Comment

Marketing to clients can be done easily, quickly and without a lot of out of pocket expenses when you use blogging and social media marketing to reach them.

If you’re a real estate agent or mortgage loan officer and you have your own website, you know how important it is to have a professional online presence.

  • National Association of Realtors, states that over 90% of active home searchers use the internet to search for their next home.
  • According to Forbes, 78% of salespeople using social media outsell their peers.

Whether you’ve had your site for a while or are just starting, you have a competitive edge.

If you have your own blog website, even better. Why? Because blogging is the easiest and most cost effective way to get content out in front of your most important audience.

With only 1 in 10 members of National Association of Realtors having their own blog website, you’re at a huge advantage.

But are you keeping up with your blog posts?

It’s easy to fall behind with blogging, especially during busy times of the year. And after all, writing weekly content about the real estate market isn’t what you planned on when you become a Realtor.

You wanted to work directly with the public and help people connect with a piece of real estate that’s just right for them.

You really don’t have time to come up with ideas to write about each week. But you know you have to write and publish new blog posts consistently in order to keep growing your business.

Buying prewritten, customizable blog posts is a smart way to increase your presence on the internet. It’s an easy way for you to have weekly updates on your website without taking time away from the high dollar activities in your business.

By maintaining your blog, you’ll help keep those 90% of internet users coming back to your site. And with the market growing stronger, you know how important that is.

Contact us for more information about keeping your online presence active and up to date.

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Filed Under: Blogging, Newsletter Tagged With: audience, blogging, newsletter, referrals, top of mind awareness

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